Cause&Effect

Competitors TIPCO.

Mali

Mali is a strong competitor in the market, fruit and drink. Regular market, especially in Mali, with a market share in the top. Also, after Malee Sampran Ltd. has made management changes in the fruit juice market with increasing awareness. Have produced in the form of Custom Gift Sets Release 1 lakh copies.

In addition, Mali has also held promotional activities in conjunction with the seven partners including Casio, Worth, Diamond baking, makeup Nicole Marie France Bodyline, Internet KSC, Alloy Auto Express. And women's magazines. Campaign under the title "Double Double Bonus Mali Dent configuration with 100% juice" to reinforce the image of a modern Mali for Youth new era in health care. With a budget of more than 15 million baht

UFC

Produced by Orchid Foods, whose product line of beverages including tea, coffee, juice and vegetable juice, and at the end of last year, sales of fruit juice, 100% and fruit juice mix 40% of the FC have agreed to the original. Due to the market competition is intense. Although the distribution of FC will be more than other brands or competitors. 

Chronological

March 22, 2519 Establish Tipco Foods (Thailand). Previously known as the Sapparod Thai Company (Thailand) with a registered capital of 10 million baht. Headquarters are located at 118/1 Rama 6 Road, Samsen Nai, Phayathai, Bangkok. Factories in the district town of Prachuap Khiri Khan province. TIPCO also benefit to promote investment board of Investment or BOI for the product water, pineapple juice, pineapple water concentration and canned pineapple for export.

Year 2532, the company was brought into Stock Exchange of Thailand which also results in a change in structure and the holding of general and inevitable.

Year 2536 investment increased diversity with TIPCO subsidiary F & B Co., Ltd. (also known as the name TIPCO Foods) by expanding the product line to market products, fruit juices and drinks. TIPCO which was very warmly accepted by consumers.

Year 2540, the company released a new product, at least one per year. TIPCO products packed with nutrients and health benefits. Compared to other products in the same category.

Year 2544,  fruit juice 40% intake was 250 ml and 1000 ml volume released followed closely.

year 2545, TIPCO birth to three different products. First, Drinking green tea. Second, 100% fruit juice under the brand TIPCO junior kids. Third, 100% vegetable juice and fruit and pasteurized brand TIPCO  Squeeze.

These products come filled plans of the company. Aimed at the general market with new products that aims to expand the marketing of existing products. New products, five of the "Squeeze" is the carrot juice (juice pasteurized 100%), Sala Mix 40% and Grape Mix 40% (under the brand TIPCO cooled) also includes green tea, Chrysanthemum flavor and drink green tea without sugar.

The company also expanded its product line to a new genus vegetable juice and fruit juice 100%  such as Golden orange, Pomegranate juice, Four orange varieties, Purple Carrot Juice, Vegetable juice beetroot, Aloe vera juice and white grape and guava. The green tea flavor they add new flavor is honey to greater diversity. There are new products to market, including cereal drink brand Nature up. Consisting nutritional value of corn. Rice and soy milk 4 delicious flavors: original, green tea flavor, chocolate flavor and no sugar recipes.

Year 2543, TIPCO ceased operations such subsidiary. Because they can not compete in the market. There are external factors that can hinder the business further.

February 28, 2546 TIPCO sold all shares of the Company. Hold to third parties who are not related to any company. Furthermore, the sale of the company. TIPCO limit does not affect farming operations in the year 2546

But somehow due to the provision for impairment of assets and investments since 2545 are already incorporated in the production of pineapple in the world to have been certified ISO 9002 from the office products industry RW TUV of Germany and has improved the standard ISO 9001 version 2000 from SGS (Thailand). In the year 2546 in order to maintain competitiveness in the long run.

December 2547 TIPCO also get the IFS (International Food Standard), which is the standard for retailers in Germany and France. Have jointly set up for use in evaluating food products entering the European countries.

Indirect-inductive

TIPCO company expects total revenue 56 frew more than 13% of year 55 with a total revenue of 5.5 billion baht from which the company has made a comprehensive marketing activities. Expected to result in overall business growth increase. The company will use 500 million marketing budget for the campaign "The 285 million per year “TIPCO freshly squeezed ...the refreshing your " to create perceived and to prospects consumers immensely. With a marketing strategy to introduce road shows TIPCO 100% orange juice. The five flavor in Bangkok and the provinces to promote the delicious fresh taste of orange juice from TIPCO and launched a new TVC. Series "travel".

Currently, the export revenue of the company was 15% as our customer base have not very. Especially in the Asian markets. But looking into the future when the AEC to make the movement of investment capital and labor. The overall economy improved. People are buying more. Affect the purchasing power of juice as well. Especially in Indonesia, the largest market. But growth have not good. Because people are buying less. But the company also has a partnership with Sun Tory company degree to become a leading manufacturer and distributor in the country in the future. These latest contracts have joined together to form a joint venture to expand to Vietnam.

Direct-deductive

Fruit juice market ready to drink in Thailand is becoming more intense when TIPCO is leader was adjusted to an aggressive marketing strategy which was the result of the organization to focus on the market.

Aggressive marketing.

TIPCO has marketed more aggressively during the past year.

TIPCO cease making commercials for up to two years. TIPCO the ability to market themselves anyway, a strong brand , in the acceptance consumer trust and quality but this year will TIPCO commercials to reinforces brand and product a memorable. Starting from tangerine juice 100% which TIPCO  is the first in Thailand to manufacture and sell  tangerine juice 100%. Because tangerine products available in Thailand and Thailand's most popular eat. For this series of commercials aired during prime-time.

Advertising fruit juice 100% TIPCO continuously.

Additionally late years TIPCO into a co - sponsor of the Beach Soccer which was marketing ​​after the first TIPCO is distant from the market to long time 2-3 years. Budget by 10. Million for a sponsor and later this year  will then TIPCO into a sponsor's beach soccer competition for all the King's cup and the League Cup.

Marketing strategy is 100%.

TIPCO from doing market research found that most customers who buy 100% juice will the volume of each of each month, more than one box above. Which see that the TIPCO to push consumers to buy goods and consumer goods in quantities greater. By modifying the distribution of goods in a single package as twin pack or two products combined into one box package. The selling price of a Twin Pack will be cheaper than a single distribution package includes two boxes approximately 10-15% and have Bundled premium product. The premium product will vary based on each quarter.

Holds the advantage of being a concentrated juice that is not 100% juice made ​​from concentrated juice was diluted or NFC (Not From Concentrate) and no added sugar.

Taste of juice 100%  boxes every taste must be the same standard.

Clarity

TIPCO fresh orange juice from orange 100% authentic.  There are five flavors is Tangerine  juice, Shogun orange juice, Sainamphung orange juice, Golden orange juice and Medley orange juice. By tangerine juice is the most popular (selling one) a mellow and the smell of orange peel. Shogun orange juice have taste sour and sweet balance. Sainamphung orange juice have sweet taste. Golden orange juice orange peel will change from green to gold when ripe and have sweet taste and Medley orange juice mix the four species of the Sainamphung orange, Fremont orange, Golden orange and Aura orange. It is perfectly authentic taste from orange juice 24 balls per liter box. Do not use concentration orange juice mixed with water, no sugar, no color added, no flavor and no preservatives. Ensure full quality full advantage of hundreds for a truly healthy. You can buy a drink, then the department stores and retail outlets across the country. There are 2 sizes larger 1 liter box of 69 baht and box 200 ml 18 baht.