Fruit juice market ready to drink in
Thailand is becoming more intense when TIPCO is leader was adjusted to an
aggressive marketing strategy which was the result of the organization to focus
on the market.
Aggressive marketing.
TIPCO has marketed more aggressively
during the past year.
TIPCO cease making commercials for
up to two years. TIPCO the ability to market themselves anyway, a strong brand
, in the acceptance consumer trust and quality but this year will TIPCO commercials
to reinforces brand and product a memorable. Starting from tangerine juice 100%
which TIPCO is the first in Thailand to
manufacture and sell tangerine juice
100%. Because tangerine products available in Thailand and Thailand's most
popular eat. For this series of commercials aired during prime-time.
Advertising fruit juice 100% TIPCO
continuously.
Additionally late years TIPCO into a
co - sponsor of the Beach Soccer which was marketing after the first TIPCO is
distant from the market to long time 2-3
years. Budget by 10. Million for a sponsor and later this
year will then TIPCO into a sponsor's
beach soccer competition for all the King's cup and the League Cup.
Marketing strategy is 100%.
TIPCO from doing market research
found that most customers who buy 100% juice will the volume of each of each
month, more than one box above. Which see that the TIPCO
to push consumers to buy goods and consumer goods in quantities greater. By
modifying the distribution of goods in a single package as twin pack or two products combined into one box package. The
selling price of a Twin Pack will be cheaper than a single distribution package
includes two boxes approximately 10-15% and have Bundled premium product. The premium
product will vary based on each quarter.
Holds the advantage of being a concentrated juice that is not 100% juice made from concentrated juice was diluted or NFC
(Not From Concentrate) and no added sugar.
Taste of juice 100% boxes
every taste must be the same standard.
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