TIPCO company expects total revenue 56 frew more than 13% of year 55 with a total revenue of 5.5 billion baht from
which the company has made a comprehensive marketing activities. Expected to
result in overall business growth increase. The company
will use 500 million marketing budget for the
campaign "The 285 million per
year “TIPCO freshly squeezed ...the refreshing your " to create perceived
and to prospects consumers immensely. With a
marketing strategy to introduce road shows TIPCO 100% orange juice. The five flavor in Bangkok and the provinces to
promote the delicious fresh taste of orange juice from TIPCO and launched a new
TVC. Series "travel".
Currently, the export revenue of the
company was 15% as our customer base have not very. Especially
in the Asian markets. But looking into the future when the
AEC to make the movement of investment capital and labor. The overall economy
improved. People are buying more. Affect the purchasing power of juice as well. Especially in Indonesia, the largest market. But growth have
not good. Because people are buying less. But the company also has a
partnership with Sun Tory company degree to become a leading manufacturer and
distributor in the country in the future. These latest contracts have joined
together to form a joint venture to expand to Vietnam.
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